STOP Fighting...

If you feel like you're fighting a losing battle, STOP FIGHTING!

If an infant can swim without lessons, the body can naturally float without resistance, then why do we continually fall victim to the tricks and scams of others?

In part, we're in this predicament from (latent) training. If you can recall your earliest childhood memories, you might remember there was always one kid deemed "the best" example for others to follow. Fast forward, your entire learning experience and environment is a race to BE something or someone as good as or better than that "best example."

It's so crazy the games our minds play and those that lucratively take carte blanche. Yet, growing in the world of business is an emergence of inventors, creators, freethinkers who aren't chasing anyone else's definitions, just sharing. A revolutionary concept not overly publicized because it shatters the need to compete - isn't trending, and most importantly, doesn't put greed at the forefront. In other words, it's not marketable for the masses but could be infinitely more marketable if adapted.

Leading us back to the original question, why fight? You don't have to if you remember this.:

• The purpose of business is to offer worth/value to the world. If you don't know and understand your worth/value, you'll endorse others' definitions, and it's significantly less so, they hold the advantage. (Exchanging currency is secondary)

• Is your business designed to take care of itself, you, or both? (Answering this question will help you create a better version of your business)

Doing what you love isn't a struggle. Incorporating unlimited barriers to appear successful in society is. Some of the greatest minds and creations the world of business has to offer will never go mainstream. Never make that creator/business owner extraordinarily wealthy. It will, however, make them a success.

Globally, we are on the precipice of change. In business, it's independently deciding for yourself and not leaning on others for all the answers. Sure, money is essential. It keeps the lights on and the creditors off at bay. Infinitely more important is making the world better for EVERYONE, while happily living on your terms.